I want to talk about one of my strategies that I am using for the next season to try to grow my enrollment; grow my studio; make us serve our customers and our community in a better way.
What do we know about our customers?
This is what we need to think about first. This is what I know about my customers: we are competing with multiple activities – gymnastics; soccer; girl scouts. Whatever it is, drama club, something like that, we’re competing with that activity. And I’m sure you’re struggling with that same thing.
We also have families that have multiple children in activities, so they’re busy. They have unique scheduling needs; their finances might be a little bit stretched across all of those activities. You know sometimes we have families that say: “I only can come if it’s on a Tuesday” and either of, “I only can come if it’s on a Saturday.” I’m sure you have those families, too. And then the other thing is, because of that we know that some families either aren’t willing or aren’t able to commit to full programs; to full school year programs; or full year programs if you run a full-year studio.
So, what do we do? We don’t want to eliminate those families, we want to figure out how can we serve those families and still attract them to us; still bring in those families and show them what we’re about and then maybe if they decide that dance is something that is for them, they will commit to more classes, more programs, something else.