The Tools I Use and Recommend to Run My Studio...
Have you ever wondered what I use to keep my studio running? I have talked with hundreds of studio owners and tested hundreds of tools and here are my favorites. I only recommend products and services that currently use, or that I have used and had a good experience. Please note these links are affiliate links and I may be compensated if you decide to use or subscribe to any of these tools or services.
Email Marketing, Landing Pages, and Funnels: Convertkit
This is my go-to for sending email broadcasts, landing pages and forms, and how I automate my emails and save time while nurturing relationships. I have used it for a long time and recommend it to all studio owners that I work with in my programs. Check it out HERE.
Online Scheduler: Acuity Scheduling
I use this tool for scheduling all sorts of things - phone and in person interviews, trial lessons, private lessons, parent conferences. I have tried a few different scheduling programs, and this is by far my favorite. Customers can book according to your pre-set schedule and you can ask questions, require payment if needed, and set up email reminders to streamline your business and eliminate the back-and-forth messages that kill your productivity. Click HERE to check it out.
Social Media Scheduling and Automation: SmarterQueue and Planoly
For posting on Facebook and Twitter, Smarterqueue has been a life saver for me! I always want to maintain a consistent social media presence, but don't always have time to post. It saves me so much time by automating my social media posting. I have used a lot of different schedulers and I love this one. I just upload and categorize posts into a content library, and then they are able to be posted on a schedule that I choose, either once or over and over again. I can even recycle old posts that had good engagement with just a few clicks. Click HERE to check it out.
For Instagram, I prefer Planoly. I can load all of my content and hashtags into the site, schedule both feed and story posts, and even analyze the performance of each post. Click HERE to learn more.
Landing Pages & Sales Pages: Clickfunnels
Landing pages are a great way to collect leads so you can continue to reach out to those who are interested in your studio. Convertkit provides landing pages, but you may decide that you need more options and flexibility. Clickfunnels can do that! You can also easily link your landing page with a sales page and checkout page (perhaps to allow families to register for a one-time camp or event) while eliminating customer confusion of a studio management platform. Check it out HERE.
Web Conferencing Software: Zoom
This is my favorite online conference call software. Zoom is very user-friendly and allows you to chat, screen share, and record (hello - staff meetings!) This is valuable for training new team members or conducting remote team meetings, interviews, and parent conferences. They have free and paid plans depending on your needs and it can sync with cloud-based calendars, too. Check it out HERE.